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Prof. Dr. Christian-Mathias Wellbrock

Christian-Mathias Wellbrock is a Professor of Media and Technology Management at the University of Cologne. He joined the School of Management, Economics and Social Sciences in December 2016. His research interests are in the fields of media and technology management, media economics, and sports economics. He currently works on projects dealing with economic viability and societal impact of digital journalism.  

Christian studied economics at the Université Paris 1 Panthéon-Sorbonne, France, and the University of Hamburg, Germany, where he received his Master's degree. He holds a PhD from the School of Economics, Business and Social Sciences at the University of Hamburg for his work on economic analyses of journalistic quality.

Before his appointment in Cologne, he worked as an assistant professor of media management at the University of Hamburg from 2012 to 2016. In 2009, he was a visiting doctoral fellow at the Media Management and Transformation Center in Jönköping, Sweden, and in 2012, a visiting assistant professor at the Department of Telecommunications, Information Studies and Media at Michigan State University. His research has been published in “Information Economics and Policy”, “Journal of Business Economics”, "Journalism", “Publizistik”, “Journal of Sports Analytics” and other academic outlets.

His work has been featured in media outlets such as “Frankfurter Allgemeine Zeitung”, "WELT", “Hannoversche Allgemeine Zeitung”, „Tagesspiegel.de“, “ORF.at“, „Meedia.de“ and „Horizont.net“. Christian has given expert interviews for "Deutschlandfunk", “Deutschlandradio Kultur”, "Deutschlandfunk Nova", “Népszabadság” (Hungarian Newspaper), “NDR Info” and “WDR 5”, among others.

On a regular basis, he conducts research projects with various partners from the media and technology industries.

Selected Publications

  • Wellbrock, C. M. & Buschow, C. (2020). Money for Nothing and Content for Free? Paid Content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus. Nomos.

  • Wellbrock, C. M., & Wolfram, M. (2019). Effects of journalism awards as quality signals on demand. Journalism, https://doi.org/10.1177/1464884919876223

  • Mandler, T., Seifert, R., Wellbrock, C. M., Knuth, I., & Kunz, R. (2018). The Impact of National Culture on Mobile Commerce Adoption and Usage Intensity. Proceedings of the 51st Hawaii International Conference on System Sciences.

  • Wellbrock, C. M., & Schnittka, O. (2015). Does it really hurt? Consumer reactions to content sponsorships in daily newspapers. Journal of Business Economics, 85(2), 107-128.

  • Wellbrock, C. M., & Klein, K. (2014). Journalistische Qualität–eine empirische Untersuchung des Konstrukts mithilfe der Concept Map Methode. Publizistik, 59(4), 387-410.

  • Leroch, M. A., & Wellbrock, C. M. (2011). Saving newspapers with public grants–The effects of press subsidies on the provision of journalistic quality. Information Economics and Policy, 23(3-4), 281-286.